I run eight fitness studios, and I build the software that runs them.
Multi-unit franchise owner with 14 years of Wall Street and consulting experience. I build business solutions leveraging AI-powered tools that replace manual spreadsheets for P&L, payroll and daily operations, for my own business and for other multi-unit operators.
The numbers live in too many places
Multi-unit owners share the same problem. The numbers that matter live in spreadsheets, disconnected apps and managers' heads. Every month someone rebuilds the same reports by hand. By the time a problem shows up in cash, it has been building for months.
What I've built
Portfolio IQ
An operating platform used by managers across all eight of my studios. Sales funnel analytics, approval controls, freeze and cancel retention tracking, manager accountability and ticketing.
P&L Analytics
Loads the monthly P&L spreadsheets every owner already has. Shows trends by location, the biggest month-over-month movers, and this year against last year side by side.
Pre-Payroll Review
For multi-location staff. Shows what is being paid, what is driving it, and how it compares with the average, before payroll is approved.
Built and running in my own business. I build the same kind of tools for other multi-unit operators, shaped around their systems and their numbers.
How I build
I decide what the tools must do, direct AI to build them, and run it like a controlled process.
Controls are built in: approval rules, self-approval tracking, duplicate prevention, month-end locks and audit trails.
- Code review before anything changes.
- One change at a time.
- Staged testing before anything goes live.
- Approval gates and the ability to roll back.
The hard part isn't the code. It's knowing exactly what the business needs, and catching when the software gets it wrong.
Alan DamashekMulti-unit franchise owner · 14 years of Wall Street and consulting · MBA, Fordham
Built by an operator, not a slide deck
I'm the owner and CEO of eight Orangetheory Fitness studios across Massachusetts, New Jersey, Pennsylvania and New York, with about 100 employees. I became a franchise owner in 2014 and opened my first studio in 2015.
We opened five studios across four states in a single year and were named Franchisee of the Year in 2019. Then I led the business through the pandemic and the recovery.
Before that I spent 14 years on Wall Street and in consulting, working in credit risk reporting, pension advisory, derivatives clearing and regulatory reform. Today I build business solutions leveraging AI-powered tools.
MBA, Fordham University. BS in Finance, Lehigh University. Based in Boca Raton, Florida, with regular travel to the Northeast.
What I bring
Owner's view
Unit economics, staffing, sales, and what actually moves a location.
Banker's discipline
Controls, reporting, and knowing which numbers to trust.
Builder's speed
Turning both into working software quickly.
Let's compare notes
I work with multi-unit operators, franchise groups, accountants who serve franchisees, and private equity firms building franchise platforms. If your team still runs on spreadsheets, I'd like to hear about it.